Charlie Goldman
CREATIVE STRATEGIST
Hello!
Thank you for checking out my portfolio!
This is what I look like! ->
Just in case you were wondering…
I grew up in Evergreen, CO surrounded by the mountains and found my way down south to Miami.
I am a quote connoisseur, a lyric enthusiast, and an outdoor fanatic.
If you can’t reach me, it’s most likely because I am running barefoot in a field, hiking above the tree line, or got lost somewhere in the desert.
Here are a few fun facts before you get to the resume…
FYI - If you want to watch a low-budget skiing video my friends and I made then check out this link!
-
favorite song
Jungleland by Bruce Springsteen, but I believe the greatest song ever written is Sympathy for the Devil by The Rolling Stones.
-
Favorite movie
Dead Poets Society directed by Peter Weir in 1989.
(I think the most underrated movie is Babylon, directed by Jamie Chazelle in 2022)
-
favorite book
The Creative Act: A Way of Being by Rick Rubin
These are just a few quotes that inspire me to be the best version of myself.
They serve as a reminder to stay curious, creative, empathetic, humble, and strong.
Mary Anne Radmacher
(I heard this quote for the first time in Hitch, staring Will Smith)
“Begin each day as if it were on purpose.”
My good friend Sam
“Let it build you or let it break you - You choose.”
Robin Williams - Dead Poets Society
“No matter what anybody tells you, words and ideas can change the world.”
David Ogilvy
“talent, I believe, is most likley to be found among nonconformists, dissenters, and rebels.”
Thomas Wayne - Batman Begins
“Why do we Fall?”
“So we can learn to Pick ourselves back up.”
Resume
Education
University of Miami, Coral Gables, FL - Bachelor of Science in Communication; Advertising
Major: Advertising - Management
Minor: Exercise Physiology, Entrepreneurship, & Music Industry
GPA: 3.8/4
Relevant coursework: Business Strategy Development, Advertising Campaigns, International Advertising, Marketing, Writing for Advertising Account Management, Media Planning, Project Management
Experience
Paramount - CBS Miami, Miami, FL
Research & Ad Sales Intern
Created comprehensive audience summary reports that offered in-depth analysis of demographic and psychographic data, which were used in client presentations. Additionally, I contributed to the creative production of commercials, including writing, filming, and editing campaign spots.
Designed strategic advertising research methodologies by leveraging media math and program positioning techniques.
Gained hands-on experience with data research tools and resources, including Nielsen Data and Comscore.
Orange Umbrella, Miami, FL
Vice President of Strategy
Lead the strategic planning and execution of dient projects, ensuring alignment with business objectives and deliver creative solutions.
Oversee a team of strategist, guiding the development of data-driven insights, competitive analyses, and creative strategies.
7S Management, Denver, CO
Research Analyst Intern
Contributed to enhancing the online presence of various bands and artists through comprehensive research and data analysis. This research was summarized into key insights, such as Demographic Reports, Audience Summaries, and Instagram performance analysis of Affinity Artists.
Undertook a major project identifying music venues across the U.S., categorizing them by various criteria, including location, seating capacity, and genre focus.
Certificate
University of Miami, Coral Gables, FL
The Global Tech Experience: Digital Marketing Track
Designed a new Shopify e-commerce store utilizing enhanced UX design strategies
Strategized and implemented targeted SEO keyword campaigns and digital marketing strategies
Earned "Digital Ads Specialist: Paid Acquisitions with Google & Instagram" certificate (ID: 745495)
Campus Involvement
AdGroup, University of Miami, Coral Gables, FL
Special Events Coordinator
As Special Events Coordinator for AdGroup at the University of Miami, I organized and managed promotional events to engage members and foster industry connections.
Planned events with alumni who have created strong roots in the industry and agencies such as GUT, NCL/Miami Heat, and AKQA Bloom.
National Society of Leadership & Success, University of Miami, Coral Gables, FL
Vice President
Led initiatives to enhance leadership skills, foster community service, and provide networking opportunities.
The Roosevelt Society, University of Miami, Coral Gables, FL
Co-Founder/Vice President/ Director of Marketing
The Roosevelt Society is a student club developed to enhance physical health and strengthen mental health, all while participating in a collaborative community.
Skills
Microsoft Office Suite
Google Suite
Adobe Suite
Canva
Meta Business Suite
Google Ads
Shopify E-commerce
Strategic Planning
Creative Thinking
Public Speaking
Digital Marketing
Strategy Development
January 2023 - Current
January 2024 - Current
October 2023 - Current
May 2025
June 2024 - August 2024
January 2024 - Current
June - August 2023
June - August 2022