Background
Cinnamon Toast Crunch is a popular breakfast cereal known for its bold cinnamon-sugar flavor and signature crunchy squares. Launched by General Mills in 1984, the brand has built a fun, energetic identity that appeals to both kids and nostalgic adults through playful advertising and snackable versatility.
STC 233 Class Project | Cinnamon Toast Crunch Pitch Deck
Strategic Planner | Charlie Goldman
Strategic Planner | Elias Gerstien
Media Planner | Bobby Marcus
Account Executive | Brian Kanzer
Objective
Our goal is to expand the Cinnamon Toast Crunch brand to Brunchers.
Get-To-By
Get Millennial Brunchers (lapsed consumer) to explore Cinnamon Toast Crunch’s extensive brunch experience by reliving that nostalgic taste in all your favorite dishes.
Strategy
Reposition Cinnamon Toast Crunch as a nostalgic yet trendy brunch essential, targeting millennial brunchers through playful, recipe-driven content. By tapping into the emotional pull of childhood favorites and the social buzz of brunch culture, the campaign revives the brand through influencer-led content, seasonal storytelling, and a menu-style rollout that makes every bite feel like a weekend indulgence.
Communication
Changing the Crunch to Brunch!
