BACKGROUND
Oakberry specializes in premium, functional açaí-based products that offer functional superfood options through engaging experiences. Known for its organic, açaí on-the-go cups with unlimited toppings, the brand prioritizes exceptional quality, meaningful collaborations, and strong community ties. By blending flavor, customization, and convenience, Oakberry promotes a balanced lifestyle for those looking to nourish their bodies while enjoying life.
BRAND POSITIONING
Oakberry is the food that works for you. We empower consumers to embrace a wellness-focused lifestyle with confidence and ease. Oakberry is the açaí brand for wellness-driven Gen-Zers who want the freedom of customization, on-the-go convenience, and reassurance of nutrient dense food so they can live a holistic lifestyle.
Survey Data
focus group data
CORE INSIGHT
Gen Zers prioritize their wellness because they view every choice as a reflection of their identity and validation of self-worth.
THE PROOF
Oakberry’s commitment to quality begins with its layers of transparency in the farm-to-store process, ensuring 70% açaí content and 100% quality control. The dedication to delivering fresh superfoods and quality products builds consumer trust, one açaí cup at a time. Oakberry delivers a product that supports a healthy lifestyle, making it the reliable choice for those seeking convenient and nutritious options.
social media & oOH
Alternative Media
Spotify Advertisements
Geofencing
Brand Partnerships
Social Influencers